Social Media Ambassador

Qualification:  Great organizational skills, comfortable with Social Media outlets.

  1. The successful applicant is expected to complete a one-year term as the CYCA Social Media Ambassador (SMA). The objective is to become a viable source for communicating current events and information specific to Junior Curling in southern Alberta to create and maintain a social network for interested curlers, using Facebook, Instagram, Twitter and Snapchat.
  2. Will work closely with the Coordinator/Facilitator and Webmaster to be sure evengs are out and published on time.
  3. Try to grow the number of followers in the Social Media world.

* role description is subject to change, to suit the occupant of the position

2020-2021 Applicant:


The successful applicant is expected to complete a one-year term as the CYCA Social Media Ambassador (SMA). The objective is to engage through social media with the curling community. More specifically to promote: CYCA events, U15/U18/U21 Curling in Southern Alberta and share curling’s ‘hot topics’.

The SMA shall communicate through social media including (but not limited to): Twitter, Facebook, and Instagram. Target audience includes current/past/potential youth curlers, parents, coaches, students, teachers, competitive curlers, recreational curlers, fans, curling club staff and any others interested in youth curling.

It would be preferred that the candidate be a current member of junior curling.


  • Be aware of and communicate upcoming CYCA programs and events
  • Work closely with the CYCA Coordinator / Facilitator and Web-master to be sure events are out and published on time.
  • Be aware of and communicate junior curling activities in the Calgary area or involving Calgary area curlers in both gender categories
  • Support and encourage the junior curling community with information, tips, etc
  • Communicate with members in a supportive and encouraging manner to promote curling.
  • Use appropriate language & tone for young people and families


FacebookLikes: 274Target by end of contract: 300
TwitterFollowers: 417Target by end of contract: 450
InstagramFollowers: 152Target by end of contract: 200
  • Connect with a minimum of 60% of current Sunday League participants/families
  • Minimum of 3 posts monthly (between all 3 platforms)
  • Attend minimum of 1 CYCA Board meeting in each the Fall (Sept – Dec 20120 and Spring (Jan – April 2021)

Upon successfully fulfilling the criteria outlined for the position of SMA the applicant will receive an honorarium in the amount of $500.00 at the end of their term as Social Media Ambassador (SMA).

Printable version of SMA Job Posting

CYCA Social Media Ambassador Job Posting